Google Analytics includes built-in alerts whenever there are significant changes in the traffic patterns on your website. You can also add custom alerts to specify the changes you want to track, and you can have Google Analytics automatically send you an email when any of these changes occur.
For example, suppose you wanted to track the performance of a specific landing page named services.htm. Specifically, you want to know when the Bounce Rate increases by more than 20% over the previous week. (The Bounce Rate is the percentage of users who view the page and leave without clicking on anything. Ideally, bounce rates should be under 50%.)
To create this alert:
- Click the HOME tab at the top of the GA window.
- Click Intelligence Events in the left navigation panel.
- Click the Custom Alerts tab.
- Click the Manage Custom Alerts button.
- Click the Create New Alert button.
- Type a name for the Alert. (e.g., Services Page Bounce Rate Increase)
- Select how often you want to check the data — day, week, or month.
(You might want to check a Bounce Rate daily, but weekly revenues weekly.)
- Check the appropriate options if you want GA to notify you by e-mail or text when the alert triggers.
- Select the Alert conditions you want. The picture below shows the conditions for the alert described above.
- Click the Save Alert button to save and close the custom alert.
When the custom alert is triggered, GA will notify you via email or text message. You can also check the data yourself or edit the alert:
- Click the HOME tab.
- Click Intelligence Events / Overview in the left navigation panel.
- Click the Custom Alerts tab, and then click the Custom Alert you want to view or edit.